MAINCFO
MAINCFO
Fractional CFO for professional services
$3M - $25M
Fractional CFO for professional services
$3M - $25M
Your firm makes money.
But it's a feast-or-famine that's hard to manage.
Your firm makes money. But it's a feast-or-famine that is hard to manage.
We turn cash flow cycles and practice profitability into decisions you can actually act on.
We turn cash flow cycles and practice profitability into decisions you can actually act on.
WHAT WE HEAR
WHAT WE HEAR
Profitable in spite of the system, Not because of it.
Profitable in spite of the system, Not because of it.
You hit your numbers but you couldn't tell anyone how. Your P&L blends contingency, hourly, and flat-fee work into one line. Marketing spend keeps going up because nobody's tracking cost per signed case.
Every growth decision, hire, expand, raise rates, is a guess dressed up as a strategy.
The firm is already high-margin. What's missing is the instrumentation to keep it that way as you scale.
You hit your numbers but you couldn't tell anyone how. Your P&L blends contingency, hourly, and flat-fee work into one line. Marketing spend keeps going up because nobody's tracking cost per signed case.
Every growth decision, hire, expand, raise rates, is a guess dressed up as a strategy.
The firm is already high-margin. What's missing is the instrumentation to keep it that way as you scale.
In 90 days
In 90 days
A strategic CFO on your side changes what's possible.
A strategic CFO on your side changes what's possible.
01 Cash visibility.
No more guesswork. Know your cash position 30 days, 60 days and 90 days out.
02 Profitability by practice area.
Not a blended number that hides the leaks.
04 Know your worth.
Learn what each practice area is worth based on a valuation, not speculation.
03 Client and service economics.
Know where you're making money, and where you're not..
01. Cash visibility. Keep your cash position, 30, 60 and 90 days out.
02. Profitability by practice area. Not a blended number that hides the leaks.
03. Client and service economics.
Know where you are making money, and where you're not.
04. Know your worth. Learn what each practice area is worth based on a valuation, not speculation.
Our work starts with what you want,
for your business and your life.
Our work starts with what you want, for your business and your life.
about maincfo
1:5 clients per CFO. Not 1:20.
Focused, not fractional.
1:5 clients per CFO. Not 1:20.
Focused, not fractional.
MainCFO was built for owner-led businesses that have outgrown their bookkeeper but aren't ready for a full-time CFO.
We saw too many founders paying fractional CFO firms for advice that didn't show up:
diluted attention
junior staff
slow turnaround.
So we built it differently. Senior CFOs only. One or two clients each. Backed by analysts and AI tooling so the CFO's full attention stays on your business.
MainCFO was built for owner-led businesses that have outgrown their bookkeeper but aren't ready for a full-time CFO.
We saw too many founders paying fractional CFO firms for advice that didn't show up:
diluted attention
junior staff
slow turnaround
So we built it differently. Senior CFOs only. One or two clients each. Backed by analysts and AI tooling so the CFO's full attention stays on your business.
HOW IT WORKS
Three steps to your CFO.
01 diagnostic call.
30-minute call with a senior CFO. We assess 12 areas of your finances and tell you where you stand.
02 Proposal.
If we're a fit, you get a scoped 90-day plan with priorities, deliverables, and the right CFO for your business.
03 CFO engaged.
Week-one visibility. Know what's coming in the next 30,60 and 90 days
Talk with your CFO today
HOW IT WORKS
Three steps to your CFO.
01 diagnostic call.
30-minute call with a senior CFO. We assess 12 areas of your finances and tell you where you stand.
02 Proposal
If we're a fit, you get a scoped 90-day plan with priorities, deliverables, and the right CFO for your business.
03 CFO engaged.
Week-one visibility. Know what's coming in the next 30,60 and 90 days
Talk with your CFO today
personal injury law ~$2M REVENUE
personal injury law ~$2M REVENUE
8 points of EBITDA,
no revenue growth
8 points of EBITDA, no revenue growth
The problem
Marketing spend at 24% of revenue with no attribution by case type. Founder making hire and channel decisions without unit economics.
A $14M specialty contractor was funding their working-capital needs through invoice factoring at an effective rate of 14%.
The work.
MainCFO built case-cohort profitability, mapped time-to-cash by injury type, and ran a marketing ROI audit by channel
MainCFO built case-cohort profitability, mapped time-to-cash by injury type, and ran a marketing ROI audit by channel
The result
Reallocation freed 8 points of EBITDA without revenue growth. Founder stopped approving every invoice personally.
Within 60 days, a $1.2M institutional line of credit closed at 8.5%. On $1M of average outstanding balance, the spread saves the company roughly $66,000 a year. The engagement fee was paid by month four.
combined career track record across our cfo team
Senior CFOs from PwC and Deloitte finance teams, now working exclusively with $3M–$25M businesses.
$10B+
in business valuations
$900M+
in capital raised
$1B+
in M&A transactions
20+yrs
AVG. CFO EXPERIENCE
Senior CFOs from PwC and Deloitte finance teams, now working exclusively with $3M–$25M businesses.
combined career track record across our cfo team
$10B+
in business valuations
$900M+
in capital raised
$1B+
in M&A transactions
20+yrs
Avg. CFO Experience
Your questions answered.
What exactly do you do that my bookkeeper and CPA don't?
How much of my time does this take?
How is this different from hiring a full-time CFO?
We tried fractional CFO before. It didn't work. Why is this different?
Our marketing spend is large and we don't really know what's working. Can you help?
We're thinking about selling in 2-3 years. Does this help?
If you are serious about growing your business, it's time to professionalize your finances.
If you are serious about growing your business,
it’s time to professionalize your finances.
Talk with your CFO today
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MAINCFO
contact@maincfo.com · +1 (323) 521-9113
1621 Central Ave, Cheyenne, WY 82001
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